Riverside, California April, 2007 - Silver Sinema DVD - Powered by Silvercash Webmaster Affiliate Program, proudly announces Silvercash Albert as the Vice President of Business Development for (SS) Silver Sinema and (SC) Silvercash

With the recent announcement of SC releasing their SS DVD line, the complimenting management role has also been confirmed. Effective immediately, SC Albert is now the Vice President of Business Development for both divisions.

SC Albert's multidimensional professional accolades were a welcomed addition to the SC executive management team in August 2007. With an active Masters in Business and Administration, 12 years of corporate management experience and 5 years of industry executive management experience; his contributions are immeasurable in continuing the ongoing success of the SC Affiliate Program and more importantly the recent launch of SS.

President and Chief Executive Officer, Mike Price, states "The Silver Sinema business model requires a strategic plan and leaders with vision. This vision includes knowing the DVD market is hyper competitive and the window for opportunity is also a calculated risk. I am confident that our team and Albert's management is a good fit to address the required leadership for SS to be successful."

SC Albert is the main point of contact for all SS business. This includes all operational and marketing duties. In addition, he will be facilitating all communications between Pure Play Media Distribution and all relevant third party partners in the SS venture. He will concurrently continue his duties with the SC affiliate program with his new SS duties.

SS is a premium line of DVD adult content that specializes in High Definition hardcore content in both the straight and gay markets. SS will also include complimenting 'niches specific' and 'Reality' lines to enhance the (PPM) Pure Play Media distribution portfolio. The highly anticipated SS DVD titles are scheduled to be released in May 2007.

SC is a leading affiliate program in the online adult industry. Summer 07 marked an unprecedented 3 time winner of the Xbiz affiliate program of the year. SC has 85 websites to promote, multiple payout options and boasts sustained growth since 1997.

Contact Information: Media Contact - Silver Sinema John V.
E. media@silversinema.com T. 951.509.7676. W. www.silversinema.com