Riverside, California September, 2007 - (SS) Silver Sinema: Adult DVD Line - A division of (PC) Price Communications and in distribution conjunction with (PPM) Pure Play Media announces the release of its first HD Gay DVD title: Gay Sex Resort (Available October 1, 2007).

SS is a premium line of DVD adult content that specializes in (HD) High Definition hardcore content in both the straight HD and Reality markets. Additionally, SS compliments their existing specializations with its announcement of its first HD Gay title. This extension of the SS brand will enhance the PPM distribution portfolio. Entering the Gay DVD market with a unique HD and Reality based Gay title will position both SS and PPM to further extend their reach to the Gay community.

SS has confirmed additional reality titles to be released in 2008. Tentative plans for additional HD Gay and Gay Reality titles are currently being discussed by both SS and PPM. With a unique online presence and its divisional affiliation with the Silvercash.com Gay Website portfolio, the existing branding value for SS DVD's will increase the inherent demand for their Gay SS products.

Vice President of Business Development, SC Albert explained, "The SS Gay DVD line is an exciting endeavour for our entire operations. We realized that competing in the gay market for DVD's and our online presence requires sufficient resources and Gay leadership to embrace the Gay community and their specific needs in a competitive market. Extending our brand's Gay reach lends well for our overall product credibility." PPM's recent distribution partnership with SS showcases the exclusive right to distribute the entire line. President of PPM, M. Santiago added, "Our team has also invested a significant amount of resources and human capital to ensure we remain 'genuine' to the Gay community's needs. By assisting SS in distribution, we have taken innovative approaches to have an active gay presence in the community, build the necessary business relationships and exercise high levels of quality control. It is imperative to be proactive in the advising process for producing premium gay content."

Going forward, the current release schedule for SS titles are projected for 3 titles per month. Moreover, there are promising discussions between both SS and PPM to increase the Gay business as a higher priority initiative respectively. Gay Sex Resort will be available for retail sales on October 1, 2007. Please contact cesar@pureplaymedia.com for distribution details.

Contact Information: Media Contact - Silver Sinema John V.
E. media@silversinema.com T. 951.509.7676. W. www.silversinema.com